Product Design
Talha Shafqat
Finished in 4 weeks
Introduction
Revamping Edivo, an educational app catering to universities and students, presented an exciting challenge to redefine its user experience and brand identity. As a Senior Product Designer, I was assigned to revamp their old app design to a Modern and User Friendly application. The goal was clear: enhance usability, streamline functionality, and establish a cohesive brand presence.
Main Work & Achievements
Comprehensive Redesign: Overhauled 42 screens of the Edivo app, refining each element for improved usability and aesthetics.
Brand Refresh: Redesigned Edivo's logo and established a cohesive branding framework, including color palette, typography system, and visual styles.
Onboarding Enhancement: Simplified and enhanced the onboarding experience to guide users seamlessly through initial setup, minimizing friction and optimizing engagement.
Design System Development: Created a robust design system to ensure consistency and scalability, facilitating efficient collaboration and future expansion.
Outcome
The redesign of Edivo resulted in a more engaging and functional app, driving increased user adoption and satisfaction. With an intuitive onboarding process and streamlined navigation, Edivo experienced higher retention rates and user engagement.
Furthermore, the implementation of a comprehensive design system empowered the Edivo team to iterate and innovate with agility, ensuring consistency and coherence across the app's evolving ecosystem.